STC x Ericsson @ LEAP 2023
Commissioned by Paradox Studio, this project was created for Ericsson in collaboration with STC to showcase their Hybrid Solar System — an innovative solution designed to power telecom towers sustainably. Presented at LEAP 2023in Riyadh, the interactive experience allowed visitors to explore how solar and hybrid energy technology can reduce emissions and drive a cleaner future for connectivity. Through motion, design, and interaction, the installation turned technical innovation into an engaging and educational experience.
Task
UI/UX design, animation, visual direction, and interactive programming.
I’m a creative designer passionate about turning bold ideas into beautiful, functional experiences. I help brands and businesses — especially in tech and finance — craft strong visual identities and engaging digital products through thoughtful design and top-notch UI/UX.