e& @ GITEX
Designed and developed an interactive waterfall installation for e& (Etisalat) to showcase their range of innovative digital services. The experience featured a large dynamic screen that flowed like a digital waterfall, inviting visitors to explore Etisalat’s offerings in an engaging, tactile way. In addition, four interactive frames were integrated into the space — each activated through an iPad scan — unlocking immersive case studies that blended animation, storytelling, and interactivity to demonstrate real-world applications of Etisalat’s technology.
Task
UI/UX design, animation, visual direction, and full experience development.
I’m a creative designer passionate about turning bold ideas into beautiful, functional experiences. I help brands and businesses — especially in tech and finance — craft strong visual identities and engaging digital products through thoughtful design and top-notch UI/UX.